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"Here is the only shampoo100% naturalreally giving resultsexceptional."
Natural
⚫ Compoundonly natural products.
⚫ Madeexclusively with plant materials.
⚫ Elaboratedcompletely in an eco-responsible way.
Health
⚫ Respectful of your skin: hypoallergenic (dermatologically tested)
⚫ NO mandatory precautionary signto mention on the bottle.
⚫ Withoutpetroleum-derived ingredients,withoutphosphate,withoutaggressive acids,withoutchlorine or sal ammonia.
Efficiency
⚫ Created from aancestral recipewith soapwort.
⚫ Designed for each type of materialin order to never deteriorate the unique properties of each natural fiber (hold, softness, lightness,...).
⚫ Result oriented:exceptional cleaning, maintenance and restoration of your delicate textiles.
In an ancestral recipe ultra concentrated
⚫ Ultra-dosed in active ingredients.
With1 bottle of 500ml=20 machines of 4 kg of laundry
⚫ Ultra effective on noble materials.
It often saves you expensive dry cleaning.
The miraculous power of soapwort. Discovered by the Romans...
Lovin'My
Premium Cashmere
Specifically designed for cleaning, maintaining and restoring woolen and down fibers such as cashmere, merino, mohair, angora, alpaca, yak, camel, vicuña... used by the best brands (Loro Piana, Eric Bompard, Scabal, Johnstons of Elgin, etc.).
Lovin'My
Premium Cotton
Specifically designed for the cleaning, maintenance and restoration of cotton fibers such as Egyptian Giza, Indian Suvin, Peruvian Pima, American Supima, Sea Island,... used by the best brands (Chanel, John Smedley, Jacob Cohen, Armani, etc.).
By naturally improving their softness and hold over time.
"Over the past 10 years, tens of thousands of customers have tried "Lovin 'My".
And the term "Miraculous" did not come from us but from them..."
Discover our story
In 2012, Cédric (my faithful friend) and I created“Counters of Cashmere”.
42,000 customersand regularlythe same questions: How should I care for my cashmere? Can you try to get me a felted or weathered sweater? Do you have a specific product?
And it's true: no brand offers real "miracle products", even less natural, for this particular material.
After some research, we came across an article about soapwort, a plant used in Roman times for its exceptional cleansing properties.
We unearthan ancestral recipewhich we adapt meticulously (the chemistry courses during my engineering studies at Solvay finally served me well) supported by some (really) chemist friends.
until you get"miraculous" efficiency. Keepinga 100% natural composition.
Customers are thrilled.
We find the best partner to produce it in quantity.
“Loving My” was born.
The origin of the miracle
"Our shampoo was first designed to meet the maintenance needs ofare 42,000 customersfrom our own cashmere shops.
And now to that of all lovers of noble materials."
Your miraculous shampoos
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